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Privacy Policy — B.Balanced

Last updated: 23 Jan 2026

 

1) Who we are

Controller: B.Balanced Coaching Ltd. (trading as B.Balanced)
Contact email: rachlouise@rachlouisebb.com

If you have any questions about this Privacy Policy or how we handle your information, contact us using the details above.

 

2) What this policy covers

This Privacy Policy explains how we collect, use, store, and share personal information when you:

  • visit our website (hosted on Wix);

  • sign up to our emails (via Kit/ConvertKit);

  • buy a product or service;

  • take part in coaching, training, workshops, events, or programmes;

  • contact us by email, social media, or messaging.

 

3) The personal information we collect

Depending on how you interact with us, we may collect:

Information you give us

  • Identity & contact details: name, email address, phone number.

  • Payment & purchase details: transaction records (we do not store full card details; payments are processed by our payment provider).

  • Coaching / programme details: information you choose to share to support coaching (e.g., goals, preferences, routines).

  • Communications: messages you send us (email, DMs, WhatsApp, forms).

Information collected automatically

  • Website usage data: pages visited, device and browser information, approximate location, and interactions with our site (via cookies and similar technologies).

  • Email engagement: opens, clicks, and subscription status (via our email platform).

 

4) How we use your information (and lawful basis)

We only use your personal information when we have a lawful basis.

A) To send you our emails

What we do: send newsletters and programme updates you requested.
Lawful basis: consent (you can unsubscribe any time).

B) To deliver services you purchase or request

What we do: coaching delivery, scheduling, programme support, customer service.
Lawful basis: contract (to provide what you asked for) and/or steps before entering a contract.

C) To improve our services and content

What we do: analyse what content resonates and improve website/user experience.
Lawful basis: legitimate interests (improving our business), and/or consent where required for cookies.

D) To meet legal or regulatory obligations

What we do: accounting, tax, fraud prevention, record keeping.
Lawful basis: legal obligation.

E) To protect our rights and manage risk

What we do: security, preventing misuse, responding to complaints.
Lawful basis: legitimate interests and/or legal obligation.

 

5) Marketing preferences

  • You can unsubscribe at any time using the link in any marketing email.

  • If you opt out, we may still send non-marketing messages where necessary (e.g., transactional emails about a purchase, service updates).

 

6) Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • make the site work properly;

  • remember preferences;

  • understand how the site is used.

You can manage cookies through your browser settings and (where available) our cookie banner.

Tip: If you run analytics/ads (e.g., Google Analytics, Meta Pixel), ensure your cookie banner reflects that and offers the right controls.

 

7) Who we share your information with

We share information only where needed to run our business and deliver services.

Service providers (processors)

Depending on what you use, this may include:

  • Website hosting and tools: Wix

  • Email marketing: Kit (ConvertKit)

  • Payments / checkout: Stripe 

  • Scheduling: Calendly / Google Calendar

  • Coaching / programme delivery: Trainerize

  • Messaging / automations: ManyChat / WhatsApp Business / Google Mail / Trainerize

  • Analytics: Google Analytics 

These providers process personal information on our behalf under contractual terms.

Legal and safety

We may share information if required by law, or to protect rights, safety, or prevent fraud.

 

8) International data transfers

Some of our service providers may store or process information outside the UK (and/or EEA). Where this happens, we use appropriate safeguards (for example, contractual protections) to help protect your information.

 

9) How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this policy.

Typical retention periods:

  • Email subscribers: until you unsubscribe, plus a short period to maintain a suppression record (so we don’t email you again by mistake).

  • Customer records (purchases): for as long as required for accounting/tax and legal obligations.

  • Coaching/programme communications: as long as needed to deliver and support the service, then a reasonable period for reference and safeguarding.

 

10) Your rights

Depending on your location, you may have rights including:

  • access to your personal information;

  • correction of inaccurate information;

  • deletion of your information (in some circumstances);

  • restriction or objection to processing (in some circumstances);

  • data portability (in some circumstances);

  • withdrawing consent (where we rely on consent).

To exercise any of these rights, contact us at rachlouise@rachlouisebb.com.

If you are not happy with how we handle your information, you can also complain to the UK regulator: Information Commissioner’s Office (ICO).

 

11) Keeping your information secure

We take reasonable technical and organisational measures to protect personal information. No system is 100% secure, but we work to reduce risk and only use reputable providers.

 

12) Children

Our services and emails are not intended for children, and we do not knowingly collect information from children.

 

13) Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available via our website.

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